Adding to his sneaker line, upcoming fragrance and frequent blogging, the rap star is using his 'personal artistic vision' to inspire a line of mojo-booster beverages with Guru Beverage Co. The company claims he will be active in the development process of the new drinks.
'I express myself through music, fashion, art and design and that's why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product,' West said in a statement.
The company's beverages are 100 percent natural and organic and can be purchased at Whole Foods Markets.
West faces some heady competition on the energy drink shelves—Lil Jon, Steven Seagal, Jackie Chan, Hulk Hogan, Jeff Gordon and T-shirt brand Ed Hardy also have cheeky chuggers.
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